Becoming a full-time webmaster can be a time-consuming job, but it is also a very well-paid job if you are good at what you do. Good Webmasters are hard to come by these days because not many people have an all-round knowledge of how to manage every aspect of a website.
What Does A Webmaster Need to Master?
To become a complete all-around and very valuable webmaster, you will need to know everything about the website and anything connected to the website.
Here is a list of some of the most important aspects to any website a solid webmaster needs to be good at in order to make himself/herself an invaluable member of the company’s team.
Google Analytics (or a web traffic analytics tool)
You need to be able to use Google webmaster or some kind of analytics tool so you can track user behavior to the website. It is worth noting that you will almost certainly need a vpn gratis android to make sure you are able to test your website from outside of your network using both mobile and desktop devices.
Google Webmasters
Google webmaster has a wealth of information that you can use to make sure the site is fully up to scratch. Useful tools include Accelerated Mobile Pages, Schema Mark Up, identifying links and content that point to the site, making sure the HTML errors are all fixed and more.
Bing Webmasters
Bing webmasters is just another tool that is similar to Google Webmasters. If you want your website to rank for search terms on Bing’s search engine or if you use Bing paid ads, then you will need to master how to use this tool.
PHP/HTML Code
No webmaster is worth his/her weight in gold if they do not know how to code in PHP/HTML. The entire internet uses HTML protocols to load web pages. You will need to be very good at using this coded language in order to give your customer or employee an attractive and fully functional website.
Social Media Marketing
Social media is incredibly important these days. If you consider Facebook is a mini version of the World Wide Web in itself, then you should grasp the importance of social media for any website.
Email Marketing/Newsletters
If you are able to get people to sign up to newsletters from the website you are managing, then mastering this skill can be as effective, if not more effective, than social media marketing.
Blogging
No matter what anyone says about blogging, dead or not, it is always important to give your customers the option to read more about your website and industry-specific news. It is also a powerful sales mechanism plus contributes to your SEO.
Content Management
Content management goes hand in hand with SEO and Analytics. You will need to study your analytics to make sure you are delivering ‘sticky content’. Sticky content is content that keeps people glued to your website. It is also very useful for walking people through the buyer behaviour model.
Here we listed only 8 areas all webmasters should be experts at. If you are just starting out as a webmaster, then start to slowly immerse yourself in each one of the points mentioned above. The better you get at utilising these each of these points, the more valuable you will be as a webmaster.